Actually, it was Marvel's decision, not Joss' to do the unifying event. Though when I saw the movie, I had the same reaction of "Of course. It's Joss."
That's interesting. I've seen some other things about it today and I think it was a smart move on his part to make Marvel say that it was there idea. Regardless of how in comic books, no one ever seems to be really dead. :-P
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